before this sort of fiscal cliff scenario plays out. >> yeah, absolutely. and clearly neither side willing to give up any leverage before -- probably before they reach the eleventh hour. but president hour heading to pennsylvania today, he's taking his plan directly to voters. you know, earlier this week the white house encouraged americans to tweet about tax cuts. any sign the strategy's paying off? >> reporter: we haven't seen anything yet, but they do believe that that is a smart strategy. we saw that happen with payroll tax cuts before where they brought americans here to the white house who would be impacted by, you know, $40 less in their paycheck. they did it again this time, bringing middle-class americans here to the white house this week who say that they will be impacted to the tune of $2,200 more a year in taxes. so, they believe that going to the american people, using social media is an effective tool. so far we don't know how that's paid off for them. >> and clearly, a lot of americans wanting to see some sort of a deal so we can move ahead.